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š Inside Big Beef's climate messaging machine
A collection of our favourite articles from the past week
Janet Yellen had better have a secret plan for the debt limit
This debt ceiling crisis has been an interesting one. The result of the US Government not raising their debt ceiling would be catastrophic - the US government defaulting on its debts, the US dollar losing its status as a reserve currency, countless institutions and governments losing money on their investments in US treasuries. But because weāve been here before, 103 times before to be exact, we all assume that there will be political posturing right up to the last minute before a 11th hour deal is struck.
But this high wire act of political posturing over $31 trillion of US Government debt is full of risk. One misstep or miscalculation of who youāre negotiating with and the US could miss the 5 June expected deadline (it is just an expected deadline, because no one knows the ~exact~ day that the US government will run out of money).
As a result, there has been plenty of discussion about possible Plan Bās. One idea is to challenge the debt ceiling as unconstitutional (the 14th amendment includes āthe validity of the public debt of the United Statesā¦ shall not be questioned). Another idea has been to print a ātrillion-dollar coinā.
This article looks at the 1985 debt ceiling crisis (yes, this has been a recurring - and arguably completely unnecessary - feature of American politics for decades) and unpacks some of the novel ways that Reaganās Treasury Department was able to move money around to keep the government solvent for longer.
In 1985, reports are that the US government was just hours away from default when a deal was reached. Letās hope 2023ās deal doesnāt cut it so fine.
Inside Big Beefās climate messaging machine: confuse, defend and downplay
According to the UN, about one-third of all human-caused greenhouse gas emissions is linked to food production. And far and away the biggest contributor to that number is cattle farming. In 2021, global beef farming is estimated to have contributed over 4 billion tonnes of greenhouse gas emissions. For comparison, Australia emitted about 500 million tonnes in 2021.
This article, published in The Guardian, has been written by a graduate of an online training course created by Americaās National Cattlemenās Beef Association called the Masters of Beef Advocacy program. In it, students are taught about the beef industryās sustainability challenges, their efforts to address them and importantly how to defend the industry in the court of public opinion.
This article traces these PR efforts back to 2006, when the UN Food and Agriculture Organisation released a report titled Livestockās Long Shadow, which suggested that 18% of global emissions came from the livestock industry (that 18% has since been revised downwards slightly). That put the cattle industry on notice. In the almost 20 years since the industry has mobilised a whole array of efforts to defend itself.
When it comes to climate change, no part of the debate is more controversial than livestock. The need to transition away from fossil fuels and electrify our energy grid is widely accepted in 2023. But livestock remains highly charged (and Iām sure weāll get a few responses to this email). So it important that weāre clear that livestock production is not inherently unsustainable. The world does not need to go vegan to avoid the worst effects of climate change. But the industry will need to change. What we do need to be is clear about the challenges we face and informed about the trade-offs weāre making as individuals with our diets and as nations with our farming and climate policies. Weāre not sure the Masters of Beef Advocacy program helps that.
Tesla: Why advertising likely canāt boost its sagging sales growth
One of the beautiful things about Tesla in its early days was it challenged all aspects of the auto industry. It wasnāt just challenging the industry to transition from internal-combustion engines to electric vehicles. Tesla also challenged the way cars were sold. While car ads flood our airways, youāve never seen or heard an ad for Tesla. While car makers are constantly making new models, Tesla stuck with four: Model S, Model X, Model Y and Model 3. And while cars were traditionally sold at dealerships, Teslaās were sold online and via showrooms (this even required the challenging of some US state laws that required cars to be sold via dealerships).
As Tesla sales slow and competition heats up, Elon Musk has changed his stance and suggested the car company might try advertising. This is in the context of slowing sales growth (still growing, just not as quickly) and increased competition. In January, Tesla cut prices of their cars more than 20% but only saw a 3.2% quarter-on-quarter increase in sales. Elon seems to think traditional advertising might help change that.
This article takes a look at Teslaās financials and considers what they would look like if Tesla spend a similar amount on advertising as its carmaker rivals.
This article is sponsored by Global X
Can you pierce through uncertainty with FANGs?
The biggest business news story of the past week was NVIDIA. The designer of some of the worldās most cutting edge semiconductors and graphics cards has been an incredible investment over the past decade (split adjusted, going from $3 to $389 in since 2013). The company almost reached $1 trillion in value last week after it released its quarterly earnings and forecast incredible profit growth in quarters to come.
With that story dominating the headlines, it felt like the right time to share this article from Global X unpacking the FANG+ stocks.
FANG+ is the catch all term used for the biggest of American technology companies - Apple, Microsoft, Amazon, NVIDIA, Meta, Tesla, Alphabet, AMD and Netflix. These have been the companies driving the stock market higher this year. Together, this basket of stocks are up 39% in 2023 so far. The rest of the S&P 500 is up just 2%.
But can these megacap companies sustain this growth? Or is this a moment of hope before they continue their 2022 falls?